Rihanna confirmed that she will be headlining the Super Bowl Halftime Show in February 2023. The pop icon took to her social media and shared a photo hinting that she will perform during the NFL event next year. In the photo, what appears to be Rihanna’s hand holds up a football.
Fans and several A-list celebs took to the comment section and showed their excitement. While Justin Bieber penned, “The queen is back,” Lizzo wrote, “Screaming.” Meanwhile, Roc Nation later posted the same image on its respective Instagram account, writing, “Let’s GO,” and tagging Rihanna and the NFL, while adding the hashtag “#SBLVII.” For the unversed, Rihanna has a total of 14 No. 1 songs on the U.S. Billboard Hot 100 chart, as well as 31 top 10 tracks in general.
Her first No. 1, “SOS,” hit the top of the charts in 2006, while her most recent chart-topper “Work” did the same a decade later. However, the superstar hasn’t released a new album in six years since the drop of her fan-beloved eighth studio album, Anti. Last year’s Super Bowl halftime crew consisted of Dr Dre, Eminem, 50 Cent, Mary J. Blige, Snoop Dogg and Kendrick Lamar, marking a special moment for Dre as the grouping ran through decades of smashes.
Dre said ahead of the performance that it would be “one of the biggest thrills of my career.” The Super Bowl will kick off on the evening of February 12 and will be played at the State Farm Stadium in Glendale, Arizona. The Super Bowl LVII 2023 halftime show will be sponsored by Apple Music and is part of a multi-year deal with the NFL, the league announced earlier this week.
Pepsi had previously announced that it would no longer be returning as a sponsor following its initial sponsorship at the 2007 show starring Prince and an eventual ten-year agreement that began in 2013. Tire manufacturer Bridgestone also sponsored the show for the five years between 2007 and 2013. The halftime show previously handed out sponsorships as a one-off yearly agreement with advertisers such as Coca-Cola and Oscar Mayer before that.