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Sony Music India Announces Sangeetha Aiyer As Director Of Promotions

Its indeed an amazing news update of the day as Sony Music India officially announces Sangeetha Aiyer as Director Of Promotions for the nationally loved music label.

This is indeed an amazing news wherein the nationally prominent music giant Sony Music India announces Sangeetha Aiyer as director of promotions.

Just a few hours back in the morning itself, the most unique and successful musical wing of Sony Entertainment Networks in India, that is Sony Music India announces Sangeetha Aiyer as director of promotions.

With a career spanning almost two decades in the entertainment industry, now she has added yet another new feather to her cap as Sony Music India announces Sangeetha Aiyer as director of promotions.

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Sony Music India (SMI) announced today the appointment of Sangeetha Aiyer as Director of Promotions. Sangeetha will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across International, Bollywood, Pop & North repertoires and optimizing promotions platforms, grassroots initiatives and partnerships. She will report directly to Rajat Kakar, Managing Director of Sony Music India.

On this, expressing his happiness, Sony Music India managing director Rajat Kakar said, “We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of Artists and soundtracks. Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country”.

When asked Sangeetha, she said, “I am extremely privileged and happy to be joining such an esteemed team and artist-centric company”.

She also went on to add, “Through Sony Music’s leadership, the Indian music industry is at the beginning of a new era, driving deeper engagements in multiple genres and languages across the country and offering compelling content to artists, partners and fans. I look forward to working with the artists and creators alongside media platforms & partners to grow the music landscape further”.

With a career spanning almost two decades, Aiyer brings broad broadcast, films, radio, retail and advertising experience to the role, having worked with leading organizations including NBCUniversal, A+E Networks, Network 18, Times Network, Star TV and Reliance Media Network.

In her last role as Head of Marketing at NBCUniversal India, Aiyer held the marketing, digital and promotions mandate for theatrical releases of Universal Pictures in India throughout 2020.

Prior to NBCUniversal, she headed up Marketing for the Digital Business at Network18 from 2019-2020, where she was responsible for driving the marketing and brand initiatives of the company’s digital platforms including FirstPost, MoneyControl, CNBCTV18.com, News18 English and News18 Vernacular.

In her earlier stint as Head, Marketing and Digital, A+E Networks | TV18, she spearheaded the growth strategy for the joint venture, specifically for History TV18 and FYI TV18. One of the key founding members of the joint venture, Aiyer has been instrumental in leading the launch strategy of History TV18 and FYI TV18, formulating bespoke production initiatives and marketing tent poles such as The Greatest Indian, [email protected], OMG Yeh Mera India, and Small Budget Big Makeover to name a few. Under her leadership, History TV18 grew into a digital powerhouse, delivering more than a billion impressions annually and winning multiple awards nationally and on a global scale.

Aiyer is the latest hire in support of SMI’s strategy to expand its presence across a wider variety of repertoires and genres in India, cementing its commitment to growing a premium content business across all streaming, download, video and mobile services in the country.

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