Selena Gomez recently penned a heartfelt letter praising her Rare Beauty team for successfully winning over ‘skeptics who doubted their commitment.’ Talking of her mission-driven beauty brand’s goal to raise $100 million for mental health in the next 10 years, the 29-year-old Grammy nominee noted a number of her staff’s philanthropic contributions over the past year.
The Only Murders in the Building star began her full page ad in Sunday’s issue of The New York Times by saying she spent the holidays reflecting on all that her company has ‘accomplished’ and their exciting 2022 plans. “I want to thank you for all your hard work in making the brand such a beloved part of out community. None of it would have been possible with you,” she wrote to her employees.
Selena Gomez continued, “My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness, something that has been desperately needed in the beauty space.” “The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated,” Gomez added.
ALSO READ – Selena Gomez Is ‘Thrilled’ To Turn 30 This Year
The former Disney Channel star also noted that she ‘knew’ when she founded the brand they ‘need to win over skeptics who doubted’ their commitment to deliver great products with an authentic mission.’ Since launching in September 2020, the beauty mogul said she feels she and her team have built a brand that delivers on that commitment.
Wizards of Waverely Place actress went on to explain she chose to release this statement in the New York Times because she wanted ‘everyone’ to see what they have achieved. Gomez shared photos of herself holding a copy of the letter as she donned a beige sweatsuit at home next to her beloved dog Daisy, who she adopted in March 2020 amid the COVID-19 pandemic.