Film producer Deepak Mukut of Soham Rockstar Films had four movie releases this year. The year 2022 had seen many movies releases out of which few worked and some performed poorly. Deepak Mukut, whose Dhaakad was worse at the box office, and Thank God rolled decently, spoke on how controversies affect box office collection.
Thank God called out for controversies way long before its theatrical release. The film starring Ajay Devgn, Siddharth Malhotra, and Rakul Preet Singh also landed in legal action. People criticized Thank God for wrongly portraying deities and making fun of religious sentiments. The comedy-drama features Ajay Devgn in the modern avatar Chitragupt and this disappointed a section of society.
In an interview with Hindustan Times, Deepak Mukut said, “We expected the film to do middling, above average business. I always knew that this was not a blockbuster but it was a good film, in my mind, a clean comedy with the power to draw an audience. So we hoped to draw in the family audience.”
He further added, “Cinema is very subjective. What might be the favourite of one person, the other may not like at all. So it is like that. People look at things differently. I don’t think there was anything problematic in the film. I think we made a good, clean comedy but some people had different opinions and that is ok.”
Talking about if controversies affects films, Mukut said, “In the end, it’s the content that either works or doesn’t. That is what matters. So these controversies affect but not a lot. Yes, some effect is there because one person says something and people who think like them do get affected by that. Then these reactions can multiply.”
He also spoke about Dhaakad starring Kangana Ranaut which was worse at the box office. “I don’t think anything worries me anymore after Dhaakad. We make a film leaving no stone unturned. But sometimes, it does not come out the way the audience likes it. You can’t always be right. Even the biggest of filmmakers give flops. So that’s ok. My learning there is to trust my instincts and continue backing projects that I believe in.”