Remember the last time when Akshay Kumar endorsed a pan masala brand and got brutally criticized? A few months ago, Akshay featured in the advertisement of tobacco brand with Ajay Devgn and Shah Rukh Khan. All the three actors were paid hefty amount to promote Vimal. As the ad was aired, the superstars were heavily bashed. However, it was Akshay Kumar who was impacted the most. Akshay, who is an advocate of healthy and disciplined lifestyle had upset his fans by promoting a tobacco brand. As a result, he publicly apologized. Moreover, he promised to contribute his entire endorsement fee toward a worthy cause and expressed his intent to be more cautious in his future choices. However, the Khiladi actor has upset is fans yet again.
Bollywood superstars Shah Rukh Khan, Akshay Kumar, and Ajay Devgn have once again come together for a new advertisement for the Vimal. The advertisement, which was shared on an Instagram fan account dedicated to Shah Rukh Khan, showcases a playful encounter between the three actors. It begins with Shah Rukh and Ajay waiting on the street near Akshay Kumar’s house. However, Akshay seems oblivious, lost in his music with headphones on. As Ajay honks the horn, Shah Rukh resorts to an unconventional tactic to get Akshay’s attention by tossing a ball towards his window. Unfortunately, the ball misses its mark and hits the window of their neighbor, actor-model Soundarya Sharma.
Soundarya emerges on her balcony, clearly irritated by the crack in her window. A slightly frightened Shah Rukh promptly points the finger at Ajay Devgn, attempting to shift the blame. Frustrated by the situation, Ajay opens a packet of Vimal product, consumes it, and then signals towards Akshay’s window. The aromatic allure of the product finally succeeds in drawing Akshay’s attention, and Ajay persuades him to come downstairs. The advertisement concludes with all three actors showcasing the signature style of the brand.
This advertisement has stirred negative reactions among fans. Some expressed disappointment, recalling Akshay Kumar’s previous statement in which he had pledged not to endorse tobacco products. One person questioned, “Akshay Kumar had said that now he will not do pan masala ads because his fans were not happy when he first did Vimal. Then why did he do this again?” Another comment read, “Unhappy, upset, he didn’t stick to his words.”
In April, he took to Instagram to apologize to his fans, stating, “I am sorry. I would like to apologize to you, all my fans and well-wishers. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi.”
Well, let’s wait and see what Akshay Kumar has to say this time!
On the work front, Akshay Kumar was last seen in Mission Raniganj. The film was released in theatres on 6th October 2023.
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