This is a new era for Bollywood films digitally we can say since now gone are those days when all the OTT platforms fell over one another just for the big budget bollywood magnum opus film projects and this is true as since the disastrous debacle of David Dhawan’s Coolie No 1, all OTT platforms have gotten more strict and logical lately when it comes to buying films for screening digitally since that huge failure serves as a lesson to all and so Priyadarshan’s Hungama 2 sold to Disney Hotstar at 30 crores.
Even though this monetary amount seems really less, but its true that the ace bollywood film maker Priyadarshan’s Hungama 2 sold to Disney Hotstar at 30 crores.
This is confirmed news update of the day since Priyadarshan’s Hungama 2 sold to Disney Hotstar at 30 crores.
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Not only this, but certainly Disney Hotstar has apparently striked a very hard deal with producer Ratan Jain before buying and officially purchasing his new production which is a riotous comic caper film titled Hungama 2.
Confirming the same, a source in his quote to a leading digital entertainment website, reveals, “They (the Hungama producer Ratan Jain) actually asked for a lot more, considering director Priyadarshan’s first Hungama was a hit. But that was 18 years ago. Today’s generation has moved on. Also, the film has no face value (big stars). Not that stars sell films on the OTT, the content does”.
Lately, all the renowned OTT platforms have begun to exercise extreme caution and are also carefully thinking a gazillion times before purchasing any production or feature film to be digitally streamed on their OTT platform.
The same source also added, “Disney Hotstar paid a massive 90 crore rupees for David Dhawan’s Coolie No 1 and it was a disaster. They’ve paid much less for Hungama 2. The star cast has no A-listers”.
Apparently A-lister stars of B-town making their foray into the digital space are no more a reason to rejoice. The digital world has proven to become a huge game changing opportunity for a bank of massively untapped, neglected and ignored talent to emerge right from Harshvardhan Rane and Pulkit Samrat in Taish to Jaideep Ahlawat and Abhishek Bannerjee in Paatal Lok to Pratik Gandhi in Hansal Mehta’s Scam 1992 to Surya Sharma in Undekhi.