Aamir Khan and Kareena Kapoor Khan starrer Laal Singh Chaddha fell flat at the box office. The film failed miserably to make remuneration as shows went empty and were later canceled. The boycott Laal Singh Chaddha trend was a major aspect of the failure. After receiving disappointment in theaters the movie also struggled in getting digital rights. However, the makers of Laal Singh Chaddha have done a handshake with Netflix at a lower price point.
The recent update about the film is that it has been sold to streaming giants Netflix at the lowest deal of 90 crores. Aamir Khan desired Rs. 150 crores from the streaming giant hence the deal didn’t materialize before. He then came down to Rs. 125 crores as the final price but now the deal has been closed at approximately 90 crores. Laal Singh Chaddha was all set to be released on Voot, which is backed by Network18, whose Viacom18 Studios also co-produced the movie.
A source close to the development informed Bollywood Hungama, “Aamir Khan and Netflix officials resumed talks once again and this time, they were able to find a common ground. They realized that this deal could benefit both of them. For Aamir Khan, Netflix’s huge subscriber base around the world will help the film reach many corners of the globe. Netflix, meanwhile, learnt that Laal Singh Chaddha has done exceptional business overseas, which shows that the film has found acceptance among a section of the class audience. Moreover, Paramount Pictures, which runs Viacom18 Studios, has also promoted the film extensively. Aamir also is a known face in the West. Due to these factors, Netflix thought there’s sense in buying the film.”
The source added, “As for the price, both parties came to a consensus. The streaming platform hasn’t offered Rs. 125 crores, which Aamir Khan demanded. At the same time, they didn’t even insist on Rs. 80 crores like before. The price is somewhere in the middle, and it has been kept as a secret. Bollywood Hungama has learnt that the price point is approx. Rs. 90 crores. The agreement is most likely to be signed this week and announcement will be made shortly.”
The big-budget Laal Singh Chaddha will premier on Netflix after eight weeks of its theatrical release. The announcement will be made soon. Laal Singh Chaddha is an official adaptation of the Hollywood movie Forrest Gump featuring Tom Hanks. The comedy-drama film also stars Kareena Kapoor and marks the Bollywood debut of Telugu actor Naga Chaitanya. The comedy-drama movie is directed by Advait Chandan and produced by Aamir Khan Productions and Viacom 18.
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