Nokia has announced that it is foraying into the television segment in India with its Nokia Smart TV. The smartphone maker is teaming up with Flipkart to release the product in the country and the device will sport sound by JBL. While one might be inclined to think that the TV is being made by Nokia, this might not actually the case. Flipkart has obtained permission to use the Nokia brand on a smart TV and sell it in India and this is not the first time this has happened. A few months ago, Motorola and Flipkart entered a partnership to announce a Motorola branded television, which is basically a Flipkart-made Smart TV with the Motorola brand name.
The Nokia-branded Smart TVs are said to come equipped with ‘superior’ audio quality that will be powered by JBL’s sound program. Since there are no specs of the upcoming TV’s audio system, we can’t really say how good or bad the sound on it will be. Additionally, the partnership with JBL for tuning audio on the upcoming Nokia branded TV is said to be backed by Flipkart’s consumer insights that say poor sound quality and experience is a major pain point for customers purchasing televisions.
“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category,” said Mr Vipul Mehrotra, Vice President, Nokia Brand Partnerships. There are no additional details about the upcoming Nokia TV right now, including a possible launch date. However, we expect to learn more about the device in the coming days.
Some smartphone manufacturers like Motorola, and OnePlus are getting into other tech domains like TVs. Xiaomi is also a smartphone maker but in its home country, and now in India, it sells a slew of devices that range from categories like TVs to speakers to air purifiers. Similarly, OnePlus also recently announced two new TVs.