Emami To Take Legal Action Against HUL As Renames Fair & Lovely For Men

Emami said it had already launched 'Emami Glow and Handsome' a week earlier, while HUL renamed its men's skincare brand 'Glow and Handsome'. Read more below.

The statement released by Emami read, “Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time and again to damage our brand image.”

Emami, maker of the men’s grooming products ‘Fair and Handsome’ brand, hit out at rival HUL for the latter’s decision to rebrand Fair and Lovely fairness cream for men as ‘Glow and Handsome’ due to the sheer similarities in names.

Earlier today, Hindustan Unilever revealed its decision to rename ‘Fair and Lovely’ as ‘Glow and Lovely’ to its flagship skincare brand, with the men’s line being renamed as ‘Glow and Handsome.’ In reaction to the global uproar against racial discrimination, the decision was revealed on July 2.

Claiming to be a market leader in the men’s fairness cream with legal ownership of the trademarks, Emami said, “We have already launched a week back our brand ‘Emami Glow & Handsome’ digitally and necessary application has already been made to the relevant authorities.”

We will be consulting our legal experts to address this further,” the statement concluded.

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Emami had obtained a court order last month that barred HUL from broadcasting its television commercial on the men’s fairness cream Fair and Lovely, Mint said. Emami had said at the time that HUL’s commercial had derogatory visuals and references to its Fair and Handsome’ cream.

Cosmetics that light up skin have an increasing customer base in India. Nevertheless, the marketing of these goods had recently come under heavy fire, especially in the wake of the Black Lives Matter movement.

Johnson & Johnson announced last month that it would avoid distributing skin-whitening creams in Asia and the Middle East.