Stacy London and Clinton Kelly are reuniting to bring back the popular fashion makeover show What Not to Wear on Amazon, nearly a decade after the original series ended. The revival, titled, Wear Whatever the F You Want will feature the iconic duo guiding a new generation through fashion transformations with their signature blend of tough love and expert advice.
The original What Not to Wear aired from 2003 to 2013 on TLC and became a cultural phenomenon, helping participants revamp their wardrobes and boost their confidence. The show’s format combined style tips, emotional makeovers, and a dose of humour, making it a favourite among viewers. The revival aims to capture that same magic while updating the format for a contemporary audience.
London and Kelly, whose dynamic chemistry was a hallmark of the original show, are excited to return to the small screen together. “We’re excited to show new clients how to align their personal messaging with their life goals,” both said in a joint statement. “It’s time to celebrate individual style, not prescribe it,” they added. The new version of the show will feature a fresh approach that incorporates current fashion trends and the evolving fashion landscape.
Amazon MGM Studios and All3Media’s Bright Spot Content are funding the nostalgic appeal of What Not to Wear while also aiming to attract a new audience with its updated format and fresh perspective. The revival is part of Amazon’s strategy to expand its slate of original programming with shows that combine entertainment with valuable life skills.
The return of What Not to Wear has already generated excitement among fans of the original series and fashion enthusiasts alike. The revival of What Not to Wear marks a significant addition to Prime Video’s growing lineup of unscripted content. With London and Kelly at the helm, the show promises to deliver both style tips and heartfelt moments that made the original a hit, all while updating its approach to fit today’s fashion landscape.
As anticipation builds for its premiere, What Not to Wear is poised to make a stylish comeback, reminding viewers of the power of a great makeover and the importance of self-expression through fashion.
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