It is estimated that Dolce & Gabbana made millions at the wedding. The couple spent time on the designer’s yacht, exchanged their vows at Villa Olivetta, which is owned by the designer and also escorted guests to and fro in boats upholstered in the fashion house’s iconic designs at their wedding ceremony. Dolce & Gabbana dressed Kourtney and Travis as well as the whole KarJenner family.
They made matching bridesmaid and ring bearer looks for Kourtney and Travis’ children and also designs for sisters Kim, Khloé, Kylie, and Kendall and their mother Kris Jenner. Initially, there were rumours that the brand was sponsoring the wedding event but they were quick to turn down those claims. A representative of Dolce & Gabbana told PageSix that ‘the designers were happy to host this very special occasion.’
According to the brand performance agency Launchmetrics, the wedding has been extremely beneficial for the brand since it earned the brand $25.4 million in media impact value alone, which accounts for more than half of the total $47 million that has been raised so far. Launchmetrics CMO Alison Bringé revealed to PageSix, “Media impact value is how we assign a monetary value to brand performance. It calculates the value of every post, every interaction, and every article.”
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Given that Kourtney and Travis’ wedding is only a few days old, these numbers will continue to rise over the week. “It’s a crazy amount of media impact value for the first 24 [or so] hours,” she continued, pointing to Priyanka Chopra and Nick Jonas’ 2018 Indian wedding, which went on for many days and similarly involved endless outfit changes. The KarJenner family is most influential because of their social media presence. In fact, the whole family has 1.2 billion Instagram followers combined!