Standup comedian Samay Raina, recently landed into a major controversy. After a joke by Ranveer Allahabadia did not fit well with the audience, the podcaster received immense hate online. Now, as the controversy has dug in deeper, Samay Raina is facing multiple consequences in his career. It looks like Myntra, the famous online fashion brand, has cancelled its Valentine’s Day collaboration with comedian, following the recent controversy surrounding offensive remarks on his show “India’s Got Latent”.
Myntra CANCELS Collaboration With Samay Raina
Samay who was about to hold a campaign with prominent online fashion retailer, Myntra might not continue it further, as the controversy has put him into a bad light. Raina had been promoting a “mystery video call” event in collaboration with Myntra’s Gen Z fashion brand FWD. However, the campaign was suddenly withdrawn following public backlash over inappropriate remarks made by Ranveer Allahbadia, a guest on the show. In a surprising Valentine’s Day twist, Samay had been inviting “single” fans to join him for a mysterious “video call” on February 11 at 10 a.m., teasing a fun-filled collaboration with FWD by Myntra, the go-to fashion destination for Gen Z.
Consequences On Samay Raina’s Career Post Controversy
The cancellation of the Valentine’s campaign is not yet officiated by any of them. Neither Samay Raina, nor MYNTRA has come forward to speak on it. But according to BMI, ‘removal of promotional material and the planned activation not taking place indicate Myntra’s attempt to distance itself from the controversy’.
This is not just one implication of the controversy. Samay Raina has also cancelled his shows in Gujarat, that were expected to take place in March and April. His show tickets are also taken down from BookMyShow, as the controversy has not yet toned down.
Samay Raina Takes Down Videos Of ‘India’s Got Latent”
Last night, Samay took finally announced the removal of all of his episodes after an F.I.R was lodged against him. Podcaster Ranveer Allahabadia also issued an apology after his remark on the comedy show went viral. Because Samay Raina’s immense popularity had the Gen-Z gauged to his work, Myntra- the online shopping brand must have had decided to perform a collab with him, keeping in mind the marketing advantages he would gain out of the same. But seeing the immediate hate towards the comedian, Myntra decided to keep itself distant from the contrversy.
