“Kyun Karta Hai Fiqr, Aakhir Hoga Kya, Tu Soch Ke Dekh Zara, Kya Kya Hai Paaya”… These words, from the new music video ‘Phir Tera Time Aayega’ resound in your ears as you embrace this peppy, hi-energy composition. As India fights the COVID-19 pandemic with extended lockdowns, the masses are getting more and more anxious. The SurViralists’, an eclectic group of artists, have come together to boost the Nation’s spirit with zest and energy with their latest song! With the concept and direction by Vinod G Nair, ‘Phir Tera Time Aayega’ has been penned by Vinod Nair and set to music by Hariharan, Akshay Hariharan, and Immanuel Berlin. The video has been directed by Runjiv Kapur, Karan Hariharan, and Vinod G Nair. The lockdown anthem also features rap verses by Vinod G Nair, Karan Hariharan, and Akshay Hariharan. The music also features whistling by Rakesh Sreekumar.
Led by two-time National Award winner Padmashri Hariharan, the band that calls themselves ‘The SurViralists’, comprises of celebrities from various domains including Padmashri Chef Sanjeev Kapoor, playback singers Roopkumar Rathod and Sunali Rathod, Mika Singh, Neeti Mohan, and Ishaan Dutta, MasterChef Ranveer Brar, India’s king of comedy Kapil Sharma, Television’s favorite Sidharth Shukla, the young sibling duo of Actor Karan Hariharan & Music Producer Akshay Hariharan, the svelte and talented songstress Reewa Rathod, Marketing Guru turned Foodpreneur Vinod G. Nair, Diamond merchant Punit Gupta, renowned IT Advocate Nadeem Lasani, US-based cryptocurrency expert Rakesh Sreekumar and music composer Immanuel Berlin.
In a bid to encourage people so that they don’t lose hope, ‘Phir Tera Time Aayega’ reminds us that our time will come again! We too can be free to pursue our lives with vigor and passion again, the song imparts. “With an interesting hip-hop rap section thrown in the middle, the song extolls the gutsiness and resilience of the human race, all the while reaffirming faith in the never-say-die attitude that is so intrinsic of every Indian,” avers Vinod G Nair.
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“I wanted to create a song that would cheer people up and make them want to dance with joy and abandon,” states Hariharan while adding, “Phir tera Time Aayega is my tribute to the tenacity of every Indian.”
“The lockdown is not just a calamity. It is also an opportunity to find new skills and aptitudes and for people to take stock of their lives and appreciate what life has given them. Chal dhoond le naye saaz ko, Nayi cheekh de alfaaz ko…,” says veteran playback singer-composer Roopkumar Rathod while Reewa Rathod adds, “We want to reach out to the youth of India in a language of song that they understand – Ye Daur Bhi Guzar Jayega…Phir Tera Time Aayega.”
Legendary Chef Sanjeev Kapoor, who is also an avid drummer, adds, “Every day, all we see is depressing news… and what the world needs right now is hope and joy. This song is created for people to once again remember the joys of life and look forward to a hopeful tomorrow.”
“This is not a national song… it is a people’s song”, says ace comedian Kapil Sharma, “and all we want is to get people to smile through this toughest of times”.
The #PhirTeraTimeAayega track will release across all music platforms including Saavn, Amazon, Apple Music, Spotify, Gaana and will be available for download on YouTube and other social media platforms! Strictly adhering to the Government’s lockdown, the 5 minute-long music video also features a short promo that has been shot by the artistes themselves!
Phir Tera Time Aayega track has been released across all social media platforms simultaneously including Facebook, YouTube, Instagram, Twitter, TikTok, and LinkedIn. Follow #PhirTeraTimeAayega and #TheSurVviralists for updates.
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Here is an anthem you can shed your dejection to as you emerge stronger and motivated from the COVID-19 crisis! Surviralists’ Phir Tera Time Aayega could well be the lockdown anthem!
The video of the song has been directed by the creative team of Runjiv Kapur, Karan Hariharan, and Vinod G Nair, with each artist exhorting the viewers to shed their dejection and emerge stronger and motivated from the Covid-19 crisis.
The 5-minute track will release as a 1-minute promo video, which too has been entirely self- shot by the band members in their homes and the full track will be available as a free download on all social media and music platforms. “When we started off with the project, we all felt that it was impossible to achieve. But thanks to the marvel of technology and app-based platforms, we did it,” says Vinod G. Nair, who conceptualized the initiative. “After this, we are now gearing up to do an even more ambitious project aimed to infotaining people as they battle the virus from their homes”, he adds.