Adivi Sesh is touring the country to promote his upcoming pan-India film ‘Major’. While promoting his film in the capital Adivi Sesh said that Bollywood actors must connect more with South audiences to ensure that their movies succeed in that region of India. He will be seen portraying the role of Major Sandeep Unnikrishnan in the next film. ‘Major’ has been shot in Hindi and Telugu but it will be released in Malayalam as well.
The movie covers the story of 26/11 martyr Major Sandeep Unnikrishnan, who sacrificed his life to save dozens during the Mumbai terrorist attack. Talking about connecting with the Pan-India audience, Adivi Sesh said, “Most people here do not understand Telugu or Kannada, so I have come to Delhi today, and I have come before, and I showed the trailer before it was released, so this is the kind of respect we are giving to you. I am speaking to you in Hindi and trying to connect with the audience.”
He continued, “Had I spoken in Telugu, no one would have understood. But when the actors go from here, they don’t make an effort to speak in Telugu. So, if we ask why Bollywood movies are not doing well in the South, the question is, are the stars making an effort to promote their films in the South and connect with the audience?”
Adivi Sesh later commented on the creative cross-connection between Bollywood and south movies. “I remember seeing the movie ‘Premalayam’, which was nothing but the Telugu version of ‘Hum Aapke Hain Koun’. Likewise, the Dilip Kumar classic, ‘Ram Aur Shyam’ was a remake of Chanakya’s 1964 Telugu film ‘Ramudu Bheemudu’.”
“Just like many South Indian movies have become so successful here, a number of Bollywood movies have done well in the South. For instance, I remember watching ‘Badrinath Ki Dulhania’, one of my favourite movies, in a packed theatre in Hyderabad,” the actor concluded the discussion.
Along with Adivi Sesh, Major also stars great actors like Saiee Manjrekar, Revathi, Prakash Raj, Anish Kuruvilla, and Murali Sharma in pivotal roles. The patriotic action drama is produced by Sony Pictures International Productions in association with Tollywood star Mahesh Babu’s GMB Entertainment and A+S Movies. Helmed by director Sashi Kiran Tikka, the movie is set to hit the theaters on June 3, 2022.