- Advertisement -
Sunday, June 13, 2021
- Advertisement -

OnePlus announcing affordable Smart TV in India on July 2

OnePlus has announced that it will unveil a new affordable Smart TV in India on July 2. "It's official. We're making our premium smart TV experience more accessible to our Indian community," wrote OnePlus founder and CEO Pete Lau in a tweet.

00:02:55

Candid INTERVIEW With Bryan Adams | Rare Video

We have brought a world-exclusive and candid interview with one of Rock music's greatest icons, Bryan Adams. Bryan Adams is a successful Canadian singer and songwriter who hails...
00:48:17

The King Of Pop – Michael Jackson | Rare Video

Michael Jackson as you've never seen him before. Gone but never forgotten. Here's a rare never before seen glimpse of the King Of Pop...
00:02:43

The Ageless Musical Maestro – Bob Marley | Rare Video

Here's the rare and unseen video of The Ageless Musical Maestro - Bob Marley. Bob Marley, OM (6 February 1945 – 11 May 1981)...

After testing the waters in the premium segment of the television market in India last year, OnePlus is now going to be working on an affordable smart TV, one that it hopes could help it make deeper inroads into the market.

The information comes after OnePlus’ CEO Pete Lau took to Twitter to announce the company’s plans to launch an affordable smart TV on July 2 for the Indian consumers. In the tweet he confirmed that the company is indeed going to be making a “premium smart TV experience more accessible” to its Buyers in India. The tweet also goes on to hint that this new offering will be an affordable TV that will bring premium features with itself.

While it still remains to be seen what this TV will be like, and the features it will bring with itself, the most interesting bit is that the TV could be a great disruptor in a segment that has seen increasing competition from new and established players in the last year and half.

In an interview with the news agency, OnePlus India’s chief strategy officer Navnit Nakra has also said that the company plans to launch new smart TVs to reach a wider audience. Interestingly, the report also goes on to add how this new TV could be an entry-level smart TV priced around $200 (15,000). The company could also launch a mid-range TV that will likely be in Rs 20,000 to Rs 40,000 segment.

The launch of the new TVs at this price point also makes a lot of sense as the entry and mid-level segments are the ones that make up for the bulk of the Indian TV market.

As per Counterpoint’s January-March report, India’s entry-level smart TV segment (below Rs 20,000) is where 45 per cent of the sales of overall smart TV market were seen. The mid-level segment (up to Rs 40,000) then had 33 per cent market share.

It’ll be interesting to see the new products once they are finally launched as they could very well prove to be an exciting new option for the entry and mid-segment smart TV buyers in the country. While we cdon’t have any information on the TVs as of now, the fact that it has been confirmed officially for the country only suggests we will be getting more information about the TV in the coming days.

The Cause Wear & amp; Raindrop Media Come Together For The ‘Help India...

The Cause Wear and Raindrop Media have joined hands for an initiative, 'Help India Breathe'. Through which one can support sustainable fashion and also...
00:01:25

Naina Singh Expresses Her Opinion On Pearl V Puri Case

Popular actor and TV actor Naina Singh was recentky spotted outside a gym in Mumbai where she interacted with the media. Naina was asked...
00:07:02

Team 11 of the New Kapoors- Sanjay Kapoor in an Exclusive to Bharathi...

Bollywood actor Sanjay Kapoor feels fortunate to be a part of the family that has given 11 people to the Hindi film industry. From...
- Advertisement -