Thursday, October 1, 2020

    Apple buys virtual reality event startup NextVR reportedly for $100 million

    Apple has acquired US-based virtual reality startup NextVR, reportedly for around $100 million. The startup specialises in recording live events like sports matches to be experienced in VR. Earlier, Apple was said to be working on a pair of augmented reality glasses as well as a headset.


    Ajay Nirmal
    Graduated from Mumbai University, Ajay brings in the latest news across sports, tech, and world news. Ajay loves talking on tech, latest news, and events.

    In one of its more interesting acquisitions in recent memory, Apple has purchased NextVR. The company confirmed the deal to CNBC. NextVR is best known for its past work with the NBA. The two had worked together to produce and broadcast basketball games and highlights in virtual reality.

    Apple didn’t disclose the terms of the deal, but a report last month from 9to5Mac estimated the company had paid $100 million to acquire NextVR. It’s not clear what Apple plans to do with NextVR’s expertise, but that same report from 9to5Mac said Apple had asked NextVR’s engineers to relocate to Cupertino.

    For the past several years there have been rumors that Apple has been working on an augmented headset, but that device has yet to materialize. In fact, aside from its ARKit framework, which developers can use to create augmented reality experiences for iOS, the company has mostly quiet on the VR and AR front.  

    When asked to comment on the move, Apple gave CNBC its usual statement when it makes an acquisition. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” a spokesperson for the company said.

    What seems clear is that NextVR probably won’t be making sports productions moving forward. “NextVR is heading in a new direction,” the company’s new landing page says. “Thank you to our partners and fans around the world for the role you played in building this awesome platform for sports, music and entertainment experiences in virtual reality.”

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