The Cause Wear and Raindrop Media have joined hands for an initiative, ‘Help India Breathe’. Through which one can support sustainable fashion and also help someone fight Covid-19.
Under the campaign, anyone across the nation can simply sell or purchase a clothing item via The Cause Wear website and fund an Oxygen Cylinder for someone in need.
Leading fashionistas and women icons like Masaba Gupta, Tara Sutaria, Diana Penty, Athiya Shetty, and Nidhhi Agerwal – to name a few, came forward in support of the cause. Taking to their Instagram handles, they urged their fans and following to shop and save lives.
Interestingly, many of these leading ladies have also pledged to donate clothes to a campaign.