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Monday, April 19, 2021
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Starbucks to pause paid social media ads over hate speech concerns

US-based Starbucks will pause paid advertising on social media platforms while it discusses ways to "stop the spread of hate speech". This comes as firms including Hershey's, Verizon, Honda joined an advertising boycott of Facebook in the US, organised by civil rights groups.

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Starbucks Corp will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company said in a statement on Sunday.

The company will “have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech,” the statement here said.

A news agency report here on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc’s Google. It will continue to post on social media without paid promotion.

It also said that though Starbucks is pausing advertising, it is not joining the “Stop Hate For Profit” boycott campaign, which kicked off earlier this month.

More than 160 companies, including Verizon Communications and Unilever Plc, signed on to stop buying ads on Facebook Inc, the world’s largest Social Media platform.

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