Producer Yash Patnaik is the brain child behind many successful different genre shows on Indian Television from past so many years which include Ishq Mein Marjawan (Colors TV, 2017), Kuch Rang Pyaar Ke Aise Bhi (Sony TV, 2016), Ek Veer ki Ardaas Veera (Star Plus), Channel V’s Sadda Haq, Main Na Bhulungi (Sony TV) and so on. During a recent interview, Yash Patnaik gets chatty on IMMJ 2 being a gamble worth taking.
His visions and genres of experimenting with storylines in each of his shows where every time the audiences and fans see conceptualized strong plot along with an all new star cast that does wonders with their powerful performances and the result is in front of our eyes where the serials are massively loved by the audiences and fans and some shows become timeless cult dramas where in two of these are Ishq Mein Marjawan and Kuch Rang Pyaar Ke Aise Bhi. While in one of his recent interviews, producer Yash Patnaik gets chatty on IMMJ 2 being a gamble worth taking.
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When asked about how much amazing he feels with the fact that Ishq Mein Marjawan 2 keeps trending online, Yash said, “It does mean a lot. Unlike TVR, the online response comes with reactions that help us understand how the audience is receiving the characters and tracks. Though the online audience is smaller in size in comparison to TV audiences, they matter a lot to us, as they are young, responsive, and evolved. Almost all our shows have done very well online apart from generating good numbers with traditional TV audiences. That’s heartwarming”.
When quizzed that was Ishq Mein Marjawan 2’s success very much known and predictable, the producer answered, “Saying the success was predictable will be arrogance. I will say, we got things right again. It was a difficult franchise as we were not carrying forward any of the characters. It was a gamble worth taking”.
He was questioned that how did he think of coming up with the storyline of IMMJ 2, Yash told, “We wanted to take the drama a few notches up as the expectations would be higher because of the success of Season 1. Mamta (Patnaik) came up with the idea and then developed it into a fabulous story. It was a bigger challenge as we had decided to leave out the original characters and create new characters and a new world. All credit goes to her for coming up with a gem”.
When asked that was it a challenge and what were his initial apprehensions while launching season 2, Yash stated, “In the case of thrillers, the failure records of sequels were even higher. Hence we were more careful while creating the new season. First, we made a list of what the audience will expect from Season 2. That was our first list of ‘what-no-to-do-list’. We kept out everything people will expect from us. Today’s audience is smarter, they are exposed to a lot of thrillers on OTT. They will watch the content if the story stays ahead of them. At the same time, one can not be so drastic which will alienate the audience. I am glad we got the mix right”.
When asked about his reaction on Ishq Mein Marjawan 2 making its place so fast on the TRP Charts, Yash said, “Oh that’s very satisfying. 7 p.m. is a tough time slot for a thriller. Yet we managed to get the numbers that keep the stakeholders happy. We have a great partnership with Colors in creating this franchise. TRPs do matter but it doesn’t affect us. At the end of the day, you don’t put in less effort for less TRP or more for more TRP”.
He was also asked about his reaction on Helly’s character Riddhima falling inside the bag scene got a lot of international attention where it got trolled and also loved. Elucidating on the same, Yash answered, “We expected reactions. At times it’s good to play some balls in the gallery. I am glad it kept our social media friends busy with their memes and banters”.
Furthermore he was also asked about why he specifically only chose Vishal Vashishtha to play the role of antagonist Kabir in the show, and on this Yash told, “He is an absolute pleasure to work with. He was brilliant as Baldev in ‘…Veera’ which was a departure from his Channel V show earlier. Vishal is a method actor and invests a lot in his characters. He tries to own his characters and that’s exactly what he has done to Kabir. You can’t separate Kabir from him”.
Lastly, he was also asked about the fact that after getting so much love for making the cult romantic show Kuch Rang Pyaar Ke Aise Bhi, why he chose to shift to the thriller genre, and on this, the ace producer Yash Patnaik said, “As a production house, we don’t restrict ourselves to any particular genre. If you look at some of our previous shows like ‘…Veera’, ‘Sadda Haq’, ‘Jana Na Dilse Door’, ‘Nagarjun’, ‘Combala Investigation Agency’ (CIA), ‘Main Na Bhulungi’ they all are different from each other in genre and treatment”.