Vivek Oberoi who is all set for the release of Inside Edge 3, opens up about how Indian viewers has steadily moved towards digital platforms to satisfy their craving for good content.
Vivek, plays the protagonist, Vikrant Dhawan, in Amazon series, the actor shares that he had signed Inside Edge at a time when OTT was not on trend.
Talking about the time when Inside Edge was initially offered to him, Oberoi said, “I was advised by many people to not take up Inside Edge when it was offered to me back then. People had told me that no one in the country would want to spend money to watch content on the phone.”
Oberoi further continued, saying he was confident about the content.
“I knew what potential the OTT platforms held. Cut to 4-years ahead. Now you see people subscribing to not just one, but various OTT platforms.”
Inside Edge ended up becoming one of the most popular OTT shows and received a number of OTT awards for its first season. It even went on to become the first Indian show to get nominated for International Emmy Awards.