Honoring and uplifting the desi talent in our home ground, India’s no.1 short video app “Moj” concluded their month-long contest, “Moj Punjabi Next Star”. With over 10 billion video plays on the hashtag, more than 1 Lakh creators participated in Moj Next Punjabi Star making it Punjab’s biggest digital talent hunt ever.
After 4 weeks of extensive auditions on the platform from 22nd November to 17th December, the contest saw 30 creators in the grand finale fighting for the coveted title. Moj announced their winners today. Crowned as the Moj Next Punjabi Star, 22-year-old Swaggy Sardar from Bhatinda charmed the hearts of the audience with his performances and won a whopping INR 250,000. Chakshu Kotwal, a talented musician from Mohali became the first runner up winning INR 100,000 and ‘thatbrownfam’ aka Vish Singh entertained his way up to bag the second runner up taking home INR 50,000.
The participants were required to make videos showcasing their talent using the hashtag #MojNextPunjabiStar. The contest amassed over 6,00,000+ UGC pouring in making this IP a phenomenal success for the brand. Entries with content spanning across all genres – dance, music, culinary, illusion and so much more took the competition a notch higher.
Hosted by the vivacious Priyanka Tyagi and judged by Punjab’s very own playback singer-writer Akhil, this campaign was launched with an aim to provide a platform for the state brimming with creative individuals. Punjab has proved itself as the locus of versatility, it has provided our nation with some of the best artists in all fields. Moj’s contest further iterates Punjab’s vast pool of talent.
Akhil said, “Even though the contest was virtual, Punjab’s energy was palpable. I would like to congratulate all the winners. These digital stars are the future of our virtual entertainment ecosystem. I feel honored to have been a part of this contest. Kudos to the Moj community for coming up with such a platform for our young creators”
On winning “Moj’s Next Punjabi Star”, Swaggy Sardar said, “I have only been able to get to this point because of all the love and support that my talent has gotten. I couldn’t believe it when I found out I had won “Moj’s Next Punjabi Star”; I became really emotional, and my mother couldn’t stop herself from crying happy tears. My entire family and I are really thankful to Moj for recognizing my skill and extending so much support to me. I want to express my gratitude to Akhil Sir, my guru Harpreet Singh, and my guru Maa Monika Meenu. Waheguru ji ka Khalsa waheguru ji ki Fateh.”
Chakshu Kotwal said, “I am super happy! It feels great to be recognized for your skill. I am eternally grateful to Moj for providing such a platform for young creators like us to showcase our talent.”
Vish Singh said, “I am a software engineer currently based out of Chandigarh. I have always dreamed of Bhangra to get a national stage. Today only because of Moj, me and my art form both are being recognized widely and I am really thankful for this opportunity.”
Following the success of “Moj Next Superstar”, Moj Next Punjabi Star proved to be another high point in the brand’s trajectory. Moj continues to expand its presence in the short video market while assisting the true Bharat in spotlighting its talent.
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