Launch Of MX Serial ‘Roohaniyat’ First Premium Long Format On OTT!

It is said love breathes life into our lives. It is also said a love gone wrong could devastate you. Capturing the sentiments of both these extremes and every shade in the middle, MX Serial “Roohaniyat” brings to viewers a romantic mystery drama starring Arjun Bijlani, Kanika Mann, Smita Bansal, and Aman Verma. With the first-of-its-kind storytelling on OTT, the show offers defined characters, an ascending storyline, and earnest emotions packaged in a premium long format show. Upholding the promise of entertainment, Roohaniyat heralds the arrival of a new and specialized type of OTT content that can be enjoyed by all members of the family together. MX Serial “Roohaniyat” will be available to stream for free starting 23rd March 2022.

Directed by Glen Barretto and Ankush Mohla, MX Serial “Roohaniyat” was launched by Arjun Bijlani, Kanika Mann, and Smita Bansal in Mumbai.

Speaking about his character at the launch, Arjun Bijlani said, “Roohaniyat is a show I have been working on for almost a year now, and it is surreal to see it coming to life finally. It will be a clutter breaker on OTT as it’s the first premium long format Serial on OTT. While 13 episodes launched on 23rd March, I am excited for the audience’s reaction as they will get to see the next season in April and not wait for a year like usually on OTT. It wasn’t easy playing Saveer; it was very emotionally draining because it’s very difficult to get into the mindset of a character that absolutely despises true love. But that being said, enacting Saveer opened my eyes to a different world, and I’ve taken back a lot of valuable insights from that role.”

Smita Bansal said, “The show marks my digital debut on India’s leading OTT platform MX Player. Roohaniyat is a very powerful word, it implies soul and utmost dedication. And I believe that everything in life must be done with 100 percent soul. The show explores different shades of different relationships – be it romantic, parental, friendships, or marriage. And how each of them impacts the other, in a way. It shows us an interesting side of life. I’m looking forward to exploring this medium even more over the years.”

Kanika Mann said, “I am the ultimate example of a hopeless romantic, which is why I could get under my character’s skin so easily. Roohaniyat’s Prisha has given me a chance to deep dive into the concept of love. I have poured my heart and soul into this show. Like in real life, the twists are what makes the show worth the wait. I hope our audience will appreciate the differentiated style of narrative from the usual OTT shows.”

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