Its that time of the season wherein netizens, fans and audiences who have grown up watching the legendary global icon and bollywood actor Amitabh Bachchan’s ace and cult TV quiz reality show Kaun Banega Crorepati which has been airing on Sony TV from past so many years now and this time around, the most exciting scoop is that Big B’s KBC 13’s promotional campaign created by Nitesh Tiwari.
This is true that for making buzz and piquing audiences curiosity to another notch higher for upcoming season of Kaun Banega Crorepati 13, Big B’s KBC 13’s promotional campaign created by Nitesh Tiwari.
Using the brand of KBC to share a relevant yet heart touching story which is going to be presented in three parts in a short film format as a part of the promotional campaign and branded entertainment storytelling, Big B’s KBC 13’s promotional campaign created by Nitesh Tiwari.
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This is true that it is the future of brand storytelling, with an exclusive curtain raiser and unveiling of the 3 part short film which has been helmed by the ace bollywood film maker Nitesh Tiwari who has given our indian cinema hit hindi movies like Chillar Party (2011), Bhootnath Returns (2014), Dangal (2016), and Chhichhore (2019).
Initially in the first place, Nitesh has conceptualized a long format film titled Sammaan which is going to be presented to audiences in three installments.
Particularly this time for the 13th season of famous and iconic quiz TV reality show Kaun Banega Crorepati (KBC), the launch communication has evolved itself from being an advertisement campaign to now becoming and termed as a branded entertainment which has been conceptualized, written and directed by bollywood’s most celebrated film maker Nitesh Tiwari which is going to be exploring a long format film that’s going to be showcased to fans and audiences in three installments.
This long format film shot extensively in Berchha, Madhya Pradesh stars actor Omkar Das Manikpuri who is best known for his stage and film performances. With local talent adding to the realism of the narrative, the film conveys an immersive cinematic experience.
The idea of shooting this film in a real village like Berchha only strengthens and resonates clearly how KBC is so synonymous with the people of the country, even in its most remote corners. The film opens with a proper scenario which has several relatable characters and the narrative has been helmed with a tinge of humour and laughter, engages the audience most unexpectedly. Keep watching to know how the story unfolds.
Known for his storytelling, this year, Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety through the 3-part short film titled ‘Sammaan’.