ALTBalaji, one of India’s leading homegrown OTT players, recently announced their next megastar show, Cartel, via multiple hoardings across the city of Mumbai. ALT is one of the few OTT players back in the OOH space after the city’s lockdown in the last few months. The OTT platform is well known for its quirky award-winning campaigns leading to massive publicity for their shows.
ALTBalaji has been at the forefront of executing creative and innovative OOH formats for its various shows. With originality, courage, and relentlessness at its core, ALTBalaji stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.