On Tuesday, Jenner and her mother Kris Jenner revealed that they will collaborate with Coty Inc. to manufacture and distribute hand sanitizers to hospitals in southern California going to face a shortage of protective equipment in the midst of the ongoing coronavirus pandemic.
According to ABC News, their custom product is “dedicated to the first responders working to help our communities during the coronavirus pandemic.”
Each custom bottle will contain a special message that reads “Dedicated to First Respondents working to help our communities.”
Beauty manufacturer Coty Inc., a major stakeholder in Kylie Skin and Kylie Cosmetics, diverted some of its facilities last week to manufacture of hydro-alcoholic gel. Coty said at the time that it will provide “medical and emergency services staff,” with the product, as well as workers who are responsible for producing the sanitizer and delivering it to people in need.
The step is taken to produce and market the hydro-alcoholic gel follows the decisions of other major beauty and fashion firms, including French luxury conglomerate LVMH, which switched production from perfume to hand sanitizer for French healthcare authorities.
Meanwhile, after California released a regional shelter-in-place order earlier this month Kylie Cosmetics stopped distribution.