John Cena is set to star in Apple’s upcoming Matchbox movie, a live-action film based on the beloved toy car brand from Mattel. The film will be directed by Sam Hargrave with David Coggeshall writing the screenplay. The Matchbox project will see Cena bring to life a new action-packed story centred around the iconic miniature vehicles that have entertained generations of kids.
The Matchbox toy line, launched in the 1950s, has sold billions of die-cast cars over the years. Now, Apple and Mattel are teaming up to turn these nostalgic toys into a high-octane film that combines action and adventure, with Cena leading the charge.
Known for his action-hero persona from films like Fast & Furious 9 and The Suicide Squad, Cena is perfectly cast to lead this toy-inspired film. His charisma and physicality have made him a go-to star for action roles, and fans are eager to see how he’ll bring the Matchbox cars to life. This new project will likely tap into Cena’s unique blend of comedy and action, a formula that has worked for him in both his Hollywood and WWE careers.
With Cena’s involvement, the film has the potential to attract a wide audience, from longtime fans of the toy line to families looking for thrilling, kid-friendly entertainment.
This film continues Mattel’s strategy of expanding its toy franchises into Hollywood. Following the success of Barbie, which became a global phenomenon, Matchbox is expected to be the next major adaptation in its growing portfolio.
Apple Original Films, which has been making a push into family-friendly and blockbuster content, will produce the film, signalling the tech giant’s interest in creating high-profile projects in the entertainment space.
The film will be produced by Mattel’s Robbie Brenner, whose track record includes previous toy-inspired films. Dana Goldberg, Don Granger, and David Ellison will also produce through Skydance. While plot details remain under wraps, the Matchbox movie is expected to deliver high-energy car chases, intricate stunts, and heartwarming moments, staying true to the adventurous spirit of the toy brand.
With no release date set yet, fans can look forward to further details as production ramps up on what is sure to be a family favourite.
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