No Time to Die debuted slightly behind expectations with 56 million dollars at the domestic box office and 300 million dollars globally. This marks the fourth-best debut of any James Bond film in the franchise’s nearly 60-year history. However, it was expected that the latest installment in the james bond franchise will make approximately 60 million to 70 million dollars in its first three days of release.
Additionally, heading to its opening weekend, No Time to Die was overperforming advanced ticket sales expectations. Fandango reported last week that the film was passing the presales for Venom: Let There Be Carnage. The Venom sequel currently holds the pandemic record for the highest opening weekend earnings.
“This is not a one-weekend movie and I think the passion for Bond was played out in the high expectations,” as per cnbc senior media analyst at Comscore, Paul Dergarabedian stated. He added, “High expectations were a reflection of the excitement everyone had for this movie and a reflection of the pent-up need to finally see the film after an extra 18 months of wait time.”
The performance of no time to die movies underscores the ongoing challenges facing the domestic box office. Namely, luring consumers out to theaters. “Though the long-running time may have played a part, the opening weekend performance of no time to die may be more reflective of the fact that mature moviegoers have a tendency to not rush out the opening weekend to see a movie,” Dergarabedian said.
However, it seems like older audiences have been slower to return to cinemas in the wake of the ongoing pandemic, leading to smaller box office collections for films that cater to older generations. Around 25% of ticket buyers who went out to see no time to die movie this weekend noted that this was their first time returning to theaters in more than 18 months, MGM reported.
“Bond’s debut still speaks to the enduring appeal of the franchise and the great interest in Daniel Craig’s swan song while simultaneously giving the industry further insight into what to expect from certain demographics for the remainder of the year,” said Shawn Robbins, chief analyst at Boxoffice.com.
The James Bond franchise is nearly six decades old and the audience who comes out for these films tends to be older. Nearly 60% of the viewers who went to the theatres to see the film this weekend were over 35 years old and 36% of ticket buyers were over 45. Meanwhile, the film’s final weekend total collection is still expected to be higher as it received a positive no time to die movie review and represented Daniel Craig’s final outing as the stylish secret agent.
Directed by Cary Fukunaga, No Time To Die was delayed three times due to COVID. Daniel Craig’s fifth and final installment in the james bond franchise has certainly succeeded in convincing adults to show up for the first since the pandemic outbreak. However, moviegoing for this quadrant still didn’t hit pre-pandemic levels.