It’s The Hustle To Become No.1; Rise And Fall Of The BlackBerry

The film is adapted from Jacquie McNish and Sean Silcoff’s book, Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry.

An epic rise and fall for a once-ubiquitous mobile device are chronicled in the first trailer for IFC Films’ BlackBerry. The epic rise and fall of BlackBerry, directed by Matt Johnson star Jay Baruchel as Mike Lazaridis, and Glenn Howerton as co-CEO Jim Balsillie. The trailer opens with two guys approaching a marketing person in 1996 and informing him rather a tip that emailing and phones can both become one and the internet serves this revolution.

The trailer moves further where Howerton tells Baruchel that he knows how to market, and knows who they can sell but there’s a condition he will take 50 percent of the company, and will be the CEO.

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Later, Howerton’s Balsillie says, “We are in a race to get this thing to market, and we are a year behind — I need a prototype.” Another pivotal scene shows Lazaridis offering assistance to a first-time user of the device and says- Try typing with your thumbs.

The film is adapted from a book, Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry.

The trailer goes through a roller coaster of making this phone an invention in the mobile industry and competitors like Apple also make it to the way of being the best.

The film was premiered at the Berlin Film Festival and will hit theaters on May 12. The chief critic of The Hollywood Reporter’s chief film critic David Rooney called BlackBerry “uneven but reasonably entertaining.”

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