After having all the global fans and ARMIES on verge of a meltdown by teasing them with concept pictures, teasers and group photos finally Korean pop boyband and biggest global superstars BTS second new english single and most eagerly awaited song titled Butter is out now and we feel that they have made it the dance pop song of this summer which everyone can croon and groove into and creating history yet again, BTS Butter crosses 50 million views in less than 8 hours.
Post the smashing success of Dynamite in last year, the 21st century K pop superstars BTS have created new records and benchmarks yet again as BTS Butter crosses 50 million views in less than 8 hours.
Interestingly, this latest totally english song from Hybe Labels (earlier Big Hit Entertainment) comes after the superb success of their album BE which got the K pop septet a Grammy nomination along with two number ones on Billboard 100 with Dynamite and Life Goes On and now surpassing all their previously created landmarks with Dynamite in last year, BTS Butter crosses 50 million views in less than 8 hours.
Speaking about music video which has already crossed more than 50 million views in less than 8 hours now, it starts with the black and white monochromatic shot of the entire group who look dashing and debonair in suits before it cuts straight to the brightly lit sets and then we see how BTS poses for mug shots followed by notoriously dancing in a gym grooving into freestyle in an elevator where they show love to their ARMY of fans while looking suave in monochrome mod attires that have contrasting textures and silhouettes from several designers with likes of Alexander McQueen, Simone Rocha x H&M, Ruslan Baginskiy and Givenchy.
Butter is totally a high on energetic funky dance pop song which has a totally chill and cool vibe especially in dancing when compared with Dynamite and we can definitely feel that this is a totally retro 80’s era synth-heavy pop track with a catchy opening hard but funky line which kind takes us down memory lane back to early 2000’s daft punk era in Hollywood music.
BTS latest dance pop retro track Butter has been written by Rob Grimaldi, Stephen Kirk, Alex Bilowitz, Sebastian Garcia, Jenna Andrews, and Ron Perry and the group leader RM (Kim Namjoon) himself has written rap lines for this song and in the recent press conference speaking about same, he said, “There were rap parts that didn’t suit us, so I participated thinking that it would be good to adjust them to our style”.
We can see that not only has BTS has also kinda taken inspiration in their lyrical play of words in Butter from Smooth Criminal by Michael Jackson (King of dance), U Got It Bad by Usher who is also Jimin’s inspiration, followed by Ice On My Wrist by rap master P but it also clearly signifies that BTS are global superstars after all who got their own superstar glow after all.
Butter is a perfectly concocted amalgamation of their talents which contains the swag and poise of BTS’s Mic Drop and Cypher Pt. 4 camouflaged and blended in the joyous and trippy dancing vibe of Dynamite.
Also in their recent interview with a globally renowned entertainment magazine, they all spoke about their hardwork to put the stepping stone of success for building their own legacy and explaining the same Suga said, “I think we are still able to draw upon the things that we talked about when we were still hungry. So we can maintain that work ethic and stay hungry, even if we change and develop as people. Now, instead of hungry, I think we’re more hangry!”.