According to data collected by YouTube, Lalisa earned 73.6 million views as of September 13 in the first 24 hours following its release. The music video has surpassed the record previously held by International sensation Taylor Swift’s 2019 hit ME!, which recorded 65.2 million views in 24 hours.
Additionally, Lalisa has also become the sixth most-viewed YouTube music video in the first 24 hours of all time. The 24-year-old singer is only outshined by BTS’ Butter, Dynamite, and Boy With Luv, as well as two MV from her own group BLACKPINK that includes Ice Cream with Selena Gomez and How You Like That.
Lalisa, released on September 10, is the title track from Blackpink’s youngest member Lisa. The song is the debut solo single album of the same name. Apart from Lalisa, the project also featured the B-side track titled Money, alongside their instrumental versions. During a press conference, the K-pop idol, Lisa talked about her solo album and said, ”Show the strength of my name and my confident side.” She added “I hope that people will hear the song and think, ‘Wow, this is it. This is something only Lisa can do.”
This is not the first time that Blackpink member has broken record. BLACKPINK has broken over a dozen of records with just one album released since their debut in 2016. Jennie marked the first solo debut out of the group and broke records by becoming the first Korean female artist. She earned over 700 million views on YouTube. Additionally, Rose’s debut solo track On The Ground has also set records by becoming the first music video by a Korean artist to achieve 41.6 million views in the first 24 hours.
Lisa is not the first member of BLACKPINK who makes her solo debut. Rose released her first solo single album titled R, which featured the smash hit On The Ground last year. Meanwhile, Jennie went solo with the song titled Solo in 2018. It is currently unclear when Jisoo is going to make her solo debut. Recently, Lisa has appeared on the US TV show The Tonight Show Starring Jimmy Fallon with a performance of Lalisa. Last year in June, She had also appeared on the talk show alongside her group members to promote their single, How You Like That.