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Ranbir Kapoor Accepts Shamshera Didn’t Work Due To Poor Content

Ranbir Kapoor blames poor content for the failure of Shamshera claiming boycott calls had no impact

Ranbir Kapoor is gearing up for his upcoming much-awaited film Brahmastra. After a hiatus of four years, he returned to big screens fronting Shamshera alongside Sanjay Dutt and Vaani Kapoor. Unfortunately, the epic period drama film didn’t work at the box office. The actor is now ready for the fantasy adventurous film Brahmastra: Part One Shiva. In a recent media event, Ranbir Kapoor spoke on the failure of Shamshera.

The Kapoor boy believes the film turned into a flop because of its bad content. Ranbir attended a media event for his forthcoming film Brahmastra in Delhi. He was present in the company of his wife and co-star Alia Bhatt and director Ayan Mukerji. At the press conference media questioned the Sanju actor about the general air of negativity around the Hindi film industry and if he felt Bollywood films were being targeted unfairly. To this, the actor gave example of his own film Shamshera.

Ranbir Kapoor mentioned boycott calls didn’t affect Shamshera but it was eventually the content that pulled it down. He said, “I’ll give my own example. I don’t want to speak about other films. I had a film release a month-and-a-half ago, Shamshera. I didn’t feel any negativity about it. If the film didn’t run at the box office, it’s only because the audience didn’t like the film.”

He went on to say, “Eventually, it’s about the content. If you make a good film, entertain people, of course they will go to the cinema and watch your films. They want to feel that different emotion, connect with characters and get entertained. So, if a film doesn’t work, it is not for any other reason but because the content is not good. That’s what I feel is the true answer.”

Shamshera is a period drama action adventure film helmed by Karan Malhotra. The movie stars Sanjay Dutt, Ranbir Kapoor, and Vani Kapoor. Aditya Chopra has bankrolled the film under the banners of home production Yash Raj Films. The movie is made on a budget of 150 crores and struggled to earn 63 crores at the box office.

On the work front, Ranbir Kapoor has a big release Brahmastra which will open in cinemas on September 9. Post that he has multiple movies in the work kitty. He has completed some sequences with Shraddha Kapoor for Luv Ranjan’s next. He will also share the screen with Rashmika Mandanna in Animal. 

Also Read: Brahmastra: Part One Shiva Characters Details Revealed Ahead Of The Release

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