In a recent tete a tete conversational interview, Priyanka spills beans on how endorsing fairness creams is awful.
Opening about those times and days, Priyanka spills beans on how endorsing fairness creams is awful.
In a recent interview with a leading international entertainment magazine, Priyanka spills beans on how endorsing fairness creams is awful.
Bollywood’s most loved global superstar Priyanka Chopra is all set and excited for release of her memoir titled Unfinished in her latest interview, she spoke about being brand ambassador for fairness creams and how awful it is. There have been many celebrities who have also been faces of fairness creams and also been trolled heavily for it. Priyanka who was one of them a few years back, also ended up stopping brand endorsement of a fairness cream in 2015.
In her recent interview for the leading international entertainment magazine, speaking on this topic, she said, “Skin lightening was so normalised in South Asia; it’s such a large industry that everyone was doing it. In fact, doing it is still a check [mark] when you are a female actor, but it’s awful. And it was awful for me, for a little girl who used to put talcum-powder cream on my face because I believed that dark skin was not pretty”.
In the past, Priyanka often spoke out about how she was labelled and termed as Kaali by some of her family members. In her earlier interview with renowned journalist Barkha Dutt, she once asserted about wanting to change her skin color when she was 13 years old and told, “I felt really bad about it, that’s why I stopped doing it. All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me ‘kaali, kaali, kaali’. At 13, I wanted to put fairness creams and wanted my complexion changed”.
Her recent Amazon Prime Video digital film The White Tiger directed by Ramin Bahrani also starring stellar B town star Rajkummar Rao in a key important role opened with rave reviews with fans and audiences applauding for the storyline and their acting in it.