Independent artist Nikita, who has managed to release four pop singles during the lockdown drops video of her latest track Wolf. This eccentric single is sung, written and composed by Nikitaa.
Composed by Nikitaa, the song perfectly brings out the RnB, Pop and bit of Hip-hop elemental vibe to it and the depth of instruments like flutes, strings and drums that we haven’t heard on any of her previous tracks. Capturing the essence of that older truer Wolf archetype, the mood of the song is powerful purposeful, passionate and brave. Talking about video, nikitaa comments, “The video was shot and edited by my friend Adhyan, but we did shoot at home once again and pretty much in lockdown conditions. It was literally just the two of us – no set, no crew, no nothing. Adhyan and I put weeks of planning and picking visuals (since we used a projector so heavily) for the day of shoot. Very DIY. The idea was to create something fierce and trippy, a little bit other worldly but also holographic. It was really cool to have the song be about this ancient fierce Wolf archetype while the video brings that concept into the present age.”
Given the current situation around the globe, artists are exploring avenues to keep their fans going and giving each other the strength. The singer who strongly feels that there is so much going on within the world that can feel overwhelming, terrifying, anger-inducing etc. But she also see the strength and resilience of many right now – choosing to speak their mind, forming perspectives backed up by compassion and due research on what’s really going on, supporting each other and even strangers across the world and the internet in any way they can.
She concludes, “I want to entertain my fans, yes, but I also want to amplify this strength, resilience, and willingness that they have to move through both their personal journey as well as the collective journey we’re all on right now. It’s such a big part of what I stand for. It’s such a big part of this release too!”
In 2020, the Mumbai-LA based singer has put out more than 4 singles – Universe, Goddess and Clutch and sang for a Netflix film ‘Masaba Masaba’ and she promises not to stop. Nikitaa who has spent her recent years in LA mastering her art, is poised to be a breakthrough star on the independent music scene, creating a witty blend of sassy melodies partnered with powerful lyrics. Seems like the singer is on a spree to build a massive multi-lingual discography. ‘I even hit my first cumulative million listens on Spotify! I think it’s safe to say that you can continue to expect music – both English and Hindi (and maybe even Punjabi) from me in 2021!’ concludes Nikitaa.