Amazon Prime Video has announced an immersive multi-year collaboration with Sajid Nadiadwala’s Nadiadwala Grandson Entertainment (NGE). This collaboration marks Amazon Prime Video’s ownership of online rights of all NGE films. With this pair-up, the mentioned online streaming platform will release all Nadiadwala Grandson Entertainment’s movies soon after their theatrical release.
One of the biggest production houses of Bollywood has Bawaal, Sanki, Baaghi 4, and Kartik Aaryan’s untitled project, on the platter. Not just this, the association promises to bring NGE’s blockbuster entertainment to viewers across the globe on their screens after release. This means Amazon Prime Video will be home to all of Nadiadwala’s movies. Moreover, these movies will be available for rent for all Amazon customers, be they prime members or a guest, on the Early Access Rental window.
Sajid Nadiadwala Collaborates With Prime Video
Talking about the collaboration, Sajid Nadiadwala, Managing Director of Nadiadwala Grandson Entertainment, Producer & Director said, “We have been entertaining the audience for the last 70 years with our movies, contributing to the Indian culture and today it’s a new era in entertainment with OTT becoming such an integral part of our lives.”
Nadiadwala went on to say, “Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise.” In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences but also provides global distribution to the best stories from the Indian entertainment ecosystem.
Nadiadwala further added, “This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video, we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.”
Manish Menghani, Director, Content Licensing, Amazon Prime Video India said, “We are excited to venture into this milestone collaboration with Nadiadwala Grandson Entertainment, which is known to create films that connect instantly with audiences. By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide.”
Manish Menghani added, “At Amazon, we start with the customer and work backwards and this collaboration is another step towards fulfilling that promise. Prime Video has played a key role in significantly enhancing the audience base for Indian films, across languages, both within the country and internationally. I am certain that this slate of much-anticipated movies will prove to be an absolute delight for our consumers.”