Vijay Deverakonda and Ananya Panday’s starrer film Liger is now out in theatres, however, the film didn’t really stand up to the expectations of the audience. Despite heavy promotions, the film opened up to disappointing earnings at the box office. While recently the producer of the film Charmme Kaur opened up about the film’s failure at the box office and said, “It is a scary and depressing situation.”
Liger Producer Charmme Kaur Addresses Film’s Failure At The Box Office
Vijay Deverakonda and Ananya Panday starrer Liger was released in the theatres on 25th August. The film was heavily promoted for over a month in about 17 cities. The massive promotions and Vijay Deverakonda’s fandom paid off on its opening day as it recorded great numbers. However, the negative reviews have impacted the film.
While addressing the film’s failure at the box office, Liger producer Charmme Kaur told Free Press Journal, “People have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres,”.
She added, “But, this is not the case in Bollywood. In August, three Telugu films – Bimbisara, Sita Ramam, and Karthikeya 2 – did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation.”
Charmme further mentioned how the delays in the release have affected the film’s performance at the box office and said “We started the first schedule of Liger in January 2020, we met Karan Johar in 2019, and it has come out in 2022. We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50 percent occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release on August 25. We faced constant hurdles, but we never gave up.”
Meanwhile, as per the Andhraboxoffice report, the film registered a massive downfall over its first weekend earning a total of Rs 7.5 cr on Day 3 and approx Rs 5.50 crore on its fourth day in theatres. The film now stands on a total of Rs 43.2 crores worldwide.
Liger is a sports action film directed by Puri Jagannadh. It features Vijay Deverakonda and Ananya Panday will a special cameo of American boxer Mike Tyson. The film is produced by Puri Connects and Dharma Productions.