Several Bollywood celebs have stood up to support the movement ‘Black Lives Matter’ that has been creating waves in USA and on social media as well. The movement comes after the killing of African-American George Floyd. The irony is that our Bollywood celebs who are joining the movement and teaching others that Black Lives Matter actually don’t believe themselves. And that’s why they have been promoting fairness creams to earn a few bucks. It didn’t take much time for actors like Priyanka Chopra, Sonam Kapoor, Deepika Padukone and Disha Patani post a message along with #BlackLivesMatter while we can’t ignore them as the brand ambassadors for fairness brands constantly bombarding us with the belief that it’s not Okay to be brown and black. We wonder if there’s a limit to this kind of hypocrisy.