Goldmedal Electricals, a leading home-grown fast-moving electrical goods (FMEG) company has entered into a brand association with the upcoming inspirational sports drama, ‘Toofaan’. Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra, and Farhan Akhtar. The film’s high-octane trailer takes us through the journey of a local goon, Ajju Bhai becoming a professional boxer, Aziz Ali. Toofaan is a tale of hope, faith, and inner strength fuelled by passion and perseverance. The film will premiere on Amazon Prime Video on 16th July across 240 countries and territories.
Goldmedal’s rationale behind associating with Toofaan is in line with its passion of making innovative, world-class products that create amazing lifestyles. The main protagonist in the movie perseveres against all odds to follow his passion and thus achieve his goals – it’s the story of an amazing turnaround against insurmountable challenges.
Goldmedal is a brand that is passionate about the quality of products it manufactures. Whether it is modular switches or home automation products, LEDs, fans, or wires and cables, Goldmedal products are designed to make the life of its consumers significantly better through these high-quality products. The story of Toofaan encapsulates this inspiring vision to be passionate about one’s belief and to make the amazing happen.
Commenting on the partnership, Mr. Kishan Jain, Director, Goldmedal Electricals said, “We are extremely excited to celebrate our association with one of the most awaited movies of the year, ‘Toofaan’. It gives us tremendous pleasure to be part of a movie directed by Rakesh Omprakash Mehra, who has been an amazing storyteller over the years, along with Farhan Akhtar, who has been part of so many inspiring films and is tremendously popular among people from all walks of life. We at Goldmedal hope to associate with similar films that combine entertainment with the values that we believe in.”
Vishal Ramchandani, Head of Business and Marketing at Excel Entertainment shared his thoughts on the association, “Toofaan is a story that will provoke and inspire everyone to make the right choice and fight against all odds. We are thrilled to be associating with a leading brand like Goldmedal on this one!”
Goldmedal Electricals is hopeful that such associations with leading Bollywood movies will help the brand enhance its brand visibility among its pan India consumer base and also act as a catalyst to continue exploring more such associations in the future.
About Toofaan Movie
Under forced circumstances, an orphan boy born from the streets of Dongri grows up to be a local goon. His life changes when he meets a bright and compassionate young woman named Ananya who guides him to take the right path. With love and guidance, he finds his calling in sports and takes up the journey into becoming a world-class Boxer. This is an inspiring story. Even the poor and marginalized, beaten by life circumstances, can become the heroes of the nation by giving up the other part of life and adopting the right path. Toofaan is set in Bombay. The city of Bombay is like the third character of the film. Bombay is Megapolis and one of the greater cities in India. It is a truly cosmopolitan city and a melting pot for various cultures and religions. Mumbai runs on the spirit of Mumbaikars. This “spirit” is indeed Mumbai’s proudest possession which we also see in our film through our characters.
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah, and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash Mehra.