Did Boycott Trend Work In Favour Of Brahmastra Or Against It?

Amid the alleged diverse box office numbers people have been wondering if the boycott trend affected the film or helped it become a hit.

The boycott trend has become a fashion in Bollywood currently and netizens are engrossed in the cancel culture of films. While many films became prey of the ongoing viral social media trend Ranbir Kapoor’s Brahmastra too added a name to the list. Despite facing the wrath of the boycott trend Brahmastra: Part One Shiva was released on 9th September after a long wait. Amid the alleged diverse box office numbers people have been wondering if the boycott trend affected the film or helped it become a hit.

Bollywood movies are facing major backlash from people through the boycott trend. The Hindi film industry is under unanticipated blow with consecutive films getting flop at the box office. Netizens are targeting every film calling for a boycott and this cancel culture trend has been impacting films badly. But the question is whether this boycott trend worked in favor of the latest big-ticket release Brahmastra or against it. 

Amid the negativity on social media, Ranbir Kapoor and Alia Bhatt starrer Brahmastra received mixed reviews after its much-awaited release. While a section of society is praising the movie, another part is showing hate. Some are boycotting the movie, some are trolling it and making poor comments. Bollywood is going through a dry run of box office and social media negativity. 

Since its release, the fantasy adventure has whopped impressive figures at the box office. The brainchild of Ayan Mukerji continues to enjoy a glorious run minting a good amount at the box office. Somewhere boycott trend has affected the film as it has not covered the budget yet. The first part of the trilogy is still 50 crores away from making a profit. With the promotional and marketing strategies before the release, the film could have made a massive business. Also, the cinematic fantasy adventure drama was created for pan India and not just for Hindi viewers. Hence, more results or output was expected from the movie.

Perhaps at someplace the boycott trend helped Brahmstra mint some extra amount that could have probably lacked with the reluctance of the audience watching the film in the present scenario of Bollywood. The taste of viewers regarding films has changed post-pandemic which also leads to a reason for consecutive film failures at the box office. People want great content and they are upset with what they have been receiving nowadays. The boycott Brahmastra trend has somewhere filled the curiosity among people urging them to watch if they may get a good product in Indian cinema in the present time. So, a section of society simply visited multiplexes to watch Brahmastra post the hype created on social media. 

However, the status of the film is still unknown whether it is a hit, flop, or average. As per Brahmastra producers, the film has earned ₹360 crores in gross box office collections worldwide. This is the highest earning of any Hindi film this year. Yet people are reluctant to call it a hit and we can agree to it because how a film made at a budget of 410 crores earning 360 crores at the box office could be a hit. At least the makers should earn a profit beyond their invested money. 

To explain this, The Kashmir Files made at a budget of ₹15 crores had a gross collection of ₹340 crores. A film making a market of more than 300 crores than the amount invested can be regarded as a hit. But, when a film like Brahmastra is yet to make a bare profit more than the invested amount, it is still at a loss. 

Brahmastra is a trilogy showcasing Hindu mythological Indian Ancient Astras. The film in itself is a universe unraveling mythological characters and astras. Brahmastra is an astraverse for people to experience a never seen before world of Ancient Indian Astras. It is a cinematic universe of Hindu Mythological concepts and the biggest budgeted film of 2022.

Brahmastra: Part One Shiva was a much-awaited film in Hindi cinema currently. It is said to be the most expensive film created as a fantasy adventure drama. The flick is a long-delayed directorial project by Ayan Mukerji starring Ranbir Kapoor, Alia Bhatt, and Amitabh Bachchan in the lead role. The film is backed by Dharma productions and Star Studios. South director SS Rajamouli presented the film in Tamil, Telugu, Kannada, and Malayalam languages.

Also Read: Brahmastra Box Office Collection Day 13: Film Continues To Remain Steady, Mints 4cr