TV Czarina Ektaa R. Kapoor in association with Roposo announced the launch of a new apparel line under their co-created brand ‘EK’. The EK clothing line, launched on Ektaa’s birthday, will offer women contemporary ethnic wear. This follows closely on the heels of the highly successful launch of ‘EK’ in November 2021. Users have been loving EK’s products spanning home décor, furnishings, and wellness accessories. This success has been one of the big inspirations for her to extend the ‘EK’ brand to clothing.
Made with 100% cotton, EK’s three collections Charbagh, Siyahi and Kairi include products like kurtas, bottoms, and dupattas. They embody EK’s ethos of creating products that bring a sense of emotional wellness and positive energy to users. Like other EK products, its clothing line is crafted by local Indian artisans, in a way that blends traditional Indian craftsmanship with modern design elements. The Charbagh collection features beautiful floral and nature-themed prints representing serenity. The Siyahi print, the Indigo collection, brings joy and the Kairi collection has raw mango-themed prints evoking relaxation.