JSW Paints is India’s new age painting company and is a part of US$ 12 billion JSW Group. This group has signed actors Ayushmann Khurrana and Alia Bhatt to be on board as their brand ambassador.
The company JSW Paints is all set to release their first ever digital marketing campaign with both these actors for their brand. The campaign ”Har Rang Har Kisi Ka” basically is a celebration of the different and diversified colours of India and inspires every Indian to #EmbraceEveryColour.
This integrated marketing campaign for JSW Paints with Ayushmann and Alia will be starting across this company’s current markets in both South and West India which will start from this month itself.
This advertisement campaign featuring Bollywood actors Ayushmann Khurana and Alia Bhatt will be shown on air on all the TV Channels during the IPL (Indian Premier League).
Highlighting on this unique and new marketing campaign strategy planned by JSW Paints, Mr. Parth Jindal, the Managing Director of JSW Paints says,
“At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the that India we all grew up in and live in today; a land resplendent with a multitude of colours. From the food we eat to the festivals we celebrate, to the clothes we wear, it is these very colours that make everything Indian, so beautiful. Making colours accessible to all through our ”Any Colour One Price” approach is our tribute to every Indian’s love for colour. In order to take this campaign to an India that is getting younger and better every day, we wanted thoughtful ambassadors and believe that Alia Bhatt and Ayushmann Khurrana are perfectly placed to take our message of unity and togetherness forward.”
Speaking in detail about her new association with JSW Paints actor Alia Bhatt tells,
“I am delighted to be associated with JSW Paints and absolutely love the thought behind the #EmbraceEveryColour campaign as it highlights the underlying message of India’s unity in diversity. I always gravitate towards cinema that has at its core an inspiring and thoughtful message for the viewers and that also reflects in the kind of work I have done. I see these values mirrored in the way JSW Paints operates its business. I look forward to a long-term association with the brand”.
Further when asked about the same JSW Paints brand ambassador Ayushmann Khurrana said,
“I am really happy to be part of the JSW Paints family. The core of the new campaign speaks to my heart as I passionately believe in the underlying theme of #EmbraceEveryColour, which is all about unity and inclusivity. It is a beautiful concept and I am glad to be part of this. I look forward to an interesting journey with the brand ahead”