The nationwide lockdown because of the COVID-19 outbreak has brought the whole entertainment industry to a standstill. The release date of many movies has been postponed amid the coronavirus scare and filmmakers are considering a digital release of their films. Meanwhile, Amazon Prime has acquired the rights of the Amitabh Bachchan starrer Jhund and the film will skip its theatrical release. Alongside Jhund, streaming giant Amazon has also acquired the rights of Rajkumar Rao starrer Ludo and even it will skip the theatrical release.
A source close to the development confirmed the news and said, “Yes, Amazon has acquired rights of both films, which will now release directly on the streaming service.” Ask for details about what made the makers of Ludo and Jhund take this decision, the source continues, “Both films are T-Series productions and given the extended lockdown period, the makers felt it was better to release Ludo and Jhund on the streaming service rather than wait for a theatrical release, which will take a long time.”
The source further added, “Today filmmakers are faced with a hard choice. Given the capital invested in a venture, it is their responsibility to recover as much as they can. But with theatres being shut, a major chunk of revenue has been axed. Given this situation, filmmakers are forced to search for different avenues to recover costs, and one way is with a direct release on OTT.”
While the source has confirmed the news of the OTT release of Jhund and Ludo, an official announcement of the two films releasing directly on Amazon is still awaited.