This “Being Human” organization is funded by the sale of merchandise of Being Human Brand.
For almost more than a decade the actor has been seen promoting his brand. It serves a good cause and hence is been promoted by top celebrities from Bollywood. Salman is one of the biggest Bollywood stars. He decided to start a clothing line to raise some money for charity. In one of the interviews he mentioned, “Clothes, watches, paintings… whatever talent I have, whatever sells, we will sell it and all the money from that will go into the (BHF) charitable foundation.”
The actor had once worn a t-shirt with his painting printed on it. A few days later while he drove through the shopping streets of Mumbai, he noticed the replica made out of the t-shirt. That is when the idea of starting a clothing line to raise money struck him.
In one of the interviews with Forbes India, he said, “I told myself, ‘This is it. We’ll sell T-shirts to make money for charity.’ We couldn’t keep asking people for donations, so we set up the clothing line.”
The clothing line has now been flourished all over the country and internationally. Huge celebrities are seen wearing Being Human Merchandise and promoting the Brand.