Lehren’s engagement with India’s Showbiz dates back to 1987, to the pre-satellite era, when it pioneered film-based entertainment shows for India’s then emerging television industry.
Lehren’s videos packaged film news, gossip, reviews interviews and magazine content was showcased in the kaleidoscopic format typical of Bollywood. This made Lehren a household name in the VHS Home video market and the company grew to become the biggest source of film-based content in India and overseas. Its chatty, snippety video magazines became the template for entertainment shows when India’s television industry was opened up to private producers in the late 1980s and early 1990s. To this day TV channels, production companies and new era content creators follow the styles and formats invented by Lehren back then. Lehren enjoys great brand recall within the Indian Entertainment industry and among Showbiz fans worldwide. Currently, Lehren has over 500,000 videos playing on multiple media platforms and consistently clocks One Billion million video views every quarter on YouTube alone. Lehren today offers fresh content like celeb gossips, fashion and lifestyle, movies, music, comedy, web series, short films and current affairs everyday to its discerning viewers.
India began with One channel and One audience when the whole nation shared the experience of watching “Hum Log” on Doordarshan’s National Program.
India had One ruling party and One popular culture, Entertainment (Read: Bollywood), and Two car making companies. Now we have 25+ political parties in the country, each representing one sectional interest. Now, we have multiple car choices for each segment of the market, ranging from the pocket-sized to the SUVs and cavernous. And finally today we have multiple entertainment avenues – TV channels, Multiplexes, DTH, Internet and Mobile.